"We did not own the underlying Destiny IP, and we do for all of our other major franchises, which we think is not just a differentiator for us in the industry," he said. There are a number of benefits to owning an IP, Johnson said. By comparison, Activision Blizzard owns the IP for its other major franchises such as Call of Duty and World of Warcraft. When Activision Blizzard and Bungie originally signed their 10-year publishing deal for Destiny back in 2010, one key component of the agreement was that Bungie would get to retain ownership of the Destiny IP. Now Playing: Activision Blizzard Talks Layoffs, Destiny Split, And Call Of Duty - GS News Update By clicking 'enter', you agree to GameSpot's
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